moet hennessey usa digital content strategy

The project combined a critical assessment of Moet & Chandon’s digital efforts with innovative industry practices to design a 12-month strategy focusing on high-quality content evolution and partnership amplification with an emphasis on celebrity engagement that supported the over-arching marketing strategy for the U.S.

as part of a larger project for LVMH USA, it also articulated themes, budgets, timelines, metrics and organisational implications resulting in the curation of customiSed workshops for senior managers & executives to jumpstart future brand and digital strategies.

*Completed at L2 Thinktank, NYC